Edge and VORM successfully deliver The Pulse of Amsterdam to Union Investment
Amsterdam, The Netherlands
Following three years of construction, Edge and VORM proudly announce the delivery of The Pulse of Amsterdam to Union Investment, a highly sustainable mixed-use development in Amsterdam's Zuidas. The 58,000 square-meter development addresses the growing need for vibrant, 24/7 environments in business districts.
"Traditional office districts often become quiet zones after business hours," says Coen van Oostrom, Founder & CEO at Edge. "After the introduction of Valley, The Pulse of Amsterdam reinforces this dynamic change of combining offices, residential units, retail, and entertainment spaces under one roof, ensuring the area remains active and vibrant throughout the day and week.
Breathing life into the business district
The Pulse brings together premium office spaces with 200 residential units including 151 mid-rent sector apartments. This strategic addition of affordable housing in Amsterdam's business district helps bridge the housing gap while fostering a vibrant community. The office tower has already secured prestigious tenants including BCG, Axpo, DRI and Da Vinci, with more leading companies
expected to be announced soon. The vibrant mix of 725-square-meter hospitality space, operated by two partners renowned for their involvement with Amsterdam’s iconic Ysbreeker, alongside CineBeat's 2,700-square-meter
cinema, will ensure round-the-clock activity. Public spaces, including a park and urban forest on the eighth floor, complemented by multiple rooftop terraces, create natural meeting points for both residents and office workers. This thoughtful mix of functions generates natural footfall beyond office hours, benefiting local businesses while improving area safety and vibrancy.
Hans Meurs, CEO of VORM: "We have built an icon here. An icon for sustainability and affordability. With an urban forest on the tenth floor. The Pulse of Amsterdam has it all. We are making a significant contribution to addressing the housing shortage in our capital, while simultaneously creating a large-scale contribution to biodiversity in this highly urbanized area. Now it's time to start using this unique new space in Amsterdam. I am incredibly proud that VORM has realized this together with Edge."
Innovative design for modern urban life
Designed by MVSA Architects VMX Architects and Delva Landscape Architects, The Pulse responds to evolving urban needs through an integration with public transport, reducing car dependency. The building's smart technology optimizes space utilization while flexible design allows spaces to adapt to changing user requirements. By incorporating essential amenities within the 58,000-square-meter development, The Pulse of Amsterdam minimizes the need for occupants
to travel elsewhere, while its public spaces foster natural community interaction.
Sustainable by design
The Pulse sets new benchmarks in sustainable design through innovative technology integration. Solar panels embedded within the office tower's facade generate on-site renewable energy, while smart systems optimize the building's performance to achieve ultra-low energy use. Real-time monitoring and automated adjustments ensure consistent efficiency, complemented by biophilic
design elements that enhance occupant wellbeing. Targeting both BREEAM Outstanding and WELL Platinum certifications, The Pulse demonstrates how advanced architectural solutions can deliver tangible environmental and human-centric benefits.
“With the completion of The Pulse of Amsterdam, an attractive development project is now being transferred to the portfolio of our open-ended real estate fund UniImmo: Deutschland. The Pulse of Amsterdam is a prime example of an integrated mixed-use concept that is more than the sum of its
parts and aims to maximise synergies between the different types of use,” says Martin Schellein, Head of Investment Management Europe at Union Investment.
The Pulse of Amsterdam represents a new model for business district development, where the integration of diverse functions creates resilient, attractive urban spaces. This approach not only serves multiple purposes but actively supports local economic growth, demonstrating how modern
mixed-use developments can transform traditional business districts into vibrant, sustainable communities.
Edge and VORM would like to thank all partners that worked on this extensive project, with a special mention to Union Investment, the municipality of Amsterdam, MVSA Architects, VMX Architects, Delva Landscape Architecture, Beyond Space, VORM Bouw, Bosman Bedrijven CBB, van Rossum, DGMR, Van Toorenburg, C2N, BBN,CBRE, Cushman & Wakefield, van Gool Elburg and
many others.
